Big Red & Bluebox sign alliance agreement
Big Red and Bluebox have signed an alliance agreement that enables Bluebox to leverage the skills and expertise of Big Red’s principals, Chris Dewey and Ted Horton, to deliver a unique product to the advertising industry.
“This is a great opportunity for Bluebox to harvest the wealth of knowledge Chris and Ted possess to present an innovative advertising offering to not only Big Red’s clients but to advertisers generally” said Bluebox CEO Robert Yearsley.
“We are always interested in different advertising mediums especially one that offers the flexibility that Bluebox offers.” said Ted Horton.
destra & Bluebox sign Content Supply Agreement
destra Corporation Limited (ASX:DES), has signed a content supply agreement with Bluebox Devices to make available its current and future digital content library, commencing with movie titles, through Bluebox’s upcoming VOD system. “This is a unique opportunity for Bluebox to team up with Australia’s largest independent digital media company. Consumers will greatly benefit from the breadth of choice this partnership will bring to the VOD space”, said Bluebox CEO Robert Yearsley.
destra Corporation, CEO, Domenic Carosa explains that the partnership with Bluebox together with destra’s recent acquisition of the leading independent film and DVD distributor, Magna Pacific Holdings, offers a new media distribution platform for destra’s content library.
Bluebox’s innovative media environment is another way for destra to deliver its growing library of content to Australian and international customers. Bringing new innovations into the Australian marketplace is in line with destra’s strategic focus, which involves creating and acquiring content (Intellectual Property) and building Communities around the content” said Mr Carosa.
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